'It just warms my heart as a book publisher. Word of mouth has always had a big effect on what books people read, and BookTok can turbocharge that process. Not surprisingly, book publishers are more than a little excited about BookTok. But publishers say it has become a major force, especially in the market for young adult and contemporary romance booktok book review:) #booktok #bookworm #yabooktok #yabook #reading #bookrecommendations #fyp #foryoupage #bookreview ♬ original sound - speblack

It's hard to quantify how big BookTok is, because TikTok doesn't release a lot of analytics. But among younger readers, another factor is driving sales up: The social media site TikTok, where users post short videos they create themselves. People are buying a lot more books these days, in part because the pandemic has trapped everyone indoors with little to do. Hoover soon discovered that young readers were talking about her book on TiktTok, using the hashtag #BookTok, and Hoover had become a BookTok sensation. 'You know at first, I didn't really know what was going on and even my publishers were like, why are we seeing an uptick in sales?' she recalls. But among younger readers, another factor is driving sales up: The social-media site TikTok, where users post short videos they create themselves.Ĭolleen Hoover was thrilled when her novel It Ends With Us suddenly shot to the top of The New York Times bestseller list late last year – and also a little bewildered.

Tick tock story time